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Asia's leading broadcast systems integration company, Ideal Systems Singapore, announces today the appointment of John Foo as Director of Sales and Updesh Singh as Director of Solutions Architecture for South East Asia.

Mr Foo who has over twenty years' experience in the broadcast industry including roles in Sales and Marketing of Fujinon TV Lenses at Fuji Koki in Singapore and Hong Kong, Regional Sales Manager at Philips Digital Video Systems, as Director of Baseband Technology for the distribution of Sony Broadcast and Professional Audio/Video products. John joins Ideal from Grass Valley Singapore where as Sales Manager his customers included MediaCorp, StarHub, RTM, TVRI and WBC.

With a MSc Degree in Electronics from The University of Hertfordshire, UK, Mr Singh has over thirteen years' experience at Pay TV operator Astro in Malaysia including Technical Architect and a Systems Integration Specialist. Updesh has a vast experience of Digital Audio and Video technologies, systems design, systems installation, systems maintenance and technical support of highly complex broadcast systems.

"The appointment of leading professionals with such vast industry and technical experience as John and Updesh is part of Ideal's strategic growth initiative for South East Asia. We are delighted to have them on-board to help in our mission to provide real value to TV operators and broadcasters by architecting, building and delivering cost effective, sophisticated turn-key solutions that address the changing requirements of today's leading operators utilising a combination of traditional broadcast hardware coupled with the latest IT based, IP centric Software systems." Fintan Mc Kiernan,CEO, Ideal Systems Singapore.