Snell highlihts TV Everywhere solutions at Broadcast Asia 2012
June 22, 2012
Source: M M network
By: Media Mughals
Snell is highlighting its TV Everywhere solutions at Broadcast Asia 2012. The solution comprises Encompassing playout (ICE Channel-in-a-Box), Morpheus automation, Second Screen, and the Momentum MAM (media asset management).
Snell's TV Everywhere solution enables broadcasters to reduce operational costs by allocating resources more efficiently and making content more accessible. Snell, in the TV Everywhere space, services major broadcast networks in the U.S., Europe and Southeast Asia. Recent customers include Plazamedia based in Europe, driving 16 premium channels using Snell Morpheus Automation.
The company works closely with its channel partners and numerous system integrators to service its customers in the broadcast and media arena such as CCTV, KDDI, Times TV, Shemaroo, Dubai TV, Media Prima, TM Net and Sathiyam TV.
Commenting on the occasion, Naresh Subherwal, said that, the innovation entices broadcasters to take a closer look at Snell – in helping them to future proof their facility and migrate easily from SD to HD and HD to 1080p. We are committed to serve our customers together with our channel partners and system integrators with a service standard of excellence.
Alongside this, Snell will also display Kahuna 360. Snell pioneered the world's first true and most powerful multi-format switcher with the Kahuna 360. With Snell's proprietary Make M/E technology, it allows the live event producer delivering demanding live productions to break the tradition of fixed M/Es. With Make M/E, Kahuna 360 is the only switcher that allows for resource sharing among live productions all in a single mainframe without the need for additional up conversion or down conversion equipment.
Check out the Snell's TV Everywhere solutions, the Kahuna 360 and other products at booth 4L3-01.