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Fox Sports will launch a new cable television sports network called Fox Sports 1. Fox will launch the channel on Aug. 17 in 90 million homes, executives of the network said at an event in New York City.

The launch of the channel is being viewed by all to stage a competition to ESPN .

The new channel will initially include college basketball, college football, NASCAR, soccer and ultimate fighting.Starting in 2014, Major League Baseball games will also be shown on Fox Sports 1 as part of Fox Sports' agreement with MLB.

Fox’s new channel will have live sports and talk shows. Daytime talk show host Regis Philbin will have an afternoon show on Fox 1 called “Rush Hour.” Fox has also poached ESPN on-air talent including Erin Andrews.

Fox said it will use its 22 regional sports networks to promote the new channel and would refer viewers to it during and after live sports on those channels.