Tamil audience gets a 24x7 News Channel - Puthiya Thalaimurai
August 24, 2011
Source: M M Network
By: Bhaskar Jha
New Generation Media Corporation has launched a 24-hour Tamil News Channel Puthiya Thalaimurai which will go on air from today. To tap the audience through advertising Grey Worldwide has been roped in as the creative agency, while OMD will shoulder the responsibility of handling the media duties. The channel will be exclusively marketed by Fourth Dimension Media Solutions.
Puthiya Thalaimurai, bears a tagline too which says 'Unmai Udannukudan' (quick news without an iota of falsehood). Through this tagline, the channel is determined to bring in the refreshing and vibrant energy of the youth in news-making that will be modern and global in its outlook, but above all the channel’s content will have a balance of traditional and modern moral values. Walking hand in hand with the technology, the channel also uses HD (High Definition) to enable the viewers enjoy the news with a good picture quality.
The channel operates from Chennai with its reporters spread across Tamil Nadu, and also in important centres like Delhi and Mumbai through bureaus and offices. National news would be sourced through syndication with ANI/ PTI and global news through syndication with Reuters.
Speaking about the philosophy of the channel, R P Sathyanarayanan, Managing Director, Puthiya Thalaimurai, said that, The channel would operate as an unbiased news channel, primarily for the budding young generation and Truth would be their sole motto.
The channel has also chosen radio as a platform for spreading the word of the 24x7 News Channel. In this regard, all the major Private FM stations will organize a roadblock today announcing the launch of Puthiya Thalaimurai.