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Vineet Wadhwa, CEO, Logic Eastern, while speking to team medimughals.com said that the USP of his company's products is that they have been manufactured and customised in India. He said that the company understood the needs of the Indian market and the products were affordable and user friendly.

Commenting on the availibility of STBs, Wadhwa said that there would be a shortage of STBs as long as there is no specific infromation and a clear mandate from the government.

He added that MSOs are ready to deliver but are hesistant as the government is yet to clear the air on certain issues.

When asked if it was possible to meet the deadline set for digitization in the four metros, Wadhwa was of the opinion that MSOs will manage to meet the deadline successfully once they get together.

Wadhwa also said that the cable community is remarkabaly resourceful and will be able to manage without any help from the government if required.