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Mogae Media has announced the launch of Mobocracy, India’s first single-window mobile creative agency.

The new mobile agency is based in Gurgaon, and holds a team of 12 professionals across design, creative, technology and mobile integration.

Commenting on the initiative, Tanya Goyal, Executive Director, Mogae Group, at Mobocracy we’ve invested in founding the right skills for optimizing design for the small screen and strengthening communication strategies for this next wave of advertising.

According to a press statement issued by Mogae, the reason for setting up Mobocracy is that ‘search on mobile web’ has grown four since 2010, and by 2013, there will be more mobile web users than those on PCs and laptops. Regular websites appear to be all jumbled up or are very difficult to navigate when accessed via a mobile phone. The browsing experience is not the same as when viewed on a desktop or a laptop. Invariably all existing websites are too heavy for mobile devices.

Mobocracy will help clients set realistic ROI goals for the mobile with a mobile strategy to cut through the clutter by providing technical back-end to power a functional visual front-end.

Mobocracy’s methodology for design of mobile websites include mobile browser compatibility so that the website works fine on all handsets such as the iPhone, Blackberry, Andorid and Nokia, from the smaller screens to the more popular larger ones (128 x 160 pixels, 176 x 220 pixels, 240 x 320 pixels and 320 x 480 pixels). The website is optimised for quick downloading by using optimised graphics, etc.