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Times of India,the English daily has now entered the Kolhapur market with the city edition, as reported by exchange4media.

The city’s rich culture and heritage is being used as a promotion platform with various media tools that include print, radio and outdoors.

The paper is targeted at SEC AB English readers with the age group of 18-45 years. The stories carried in the Kolhapur edition will also be available on The Times of India website.

With a cover price of Rs 3 and 16 pages, the Kolhapur edition will also have a host of supplements circulated with the main paper. Kolhapur Times is an exclusive entertainment supplement, Ascent is the employment supplement, while Times Life is the lifestyle supplement.

Local, state and national advertisers whose target audience is SEC AB English readers are the targeted advertisers for the paper.