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Popular Business Daily Mint from the stable of Media Conglomerate HT Media Ltd. is all set to celebrate its 3rd successful anniversary on 1st of February 2010. On the completion of three years, Mint has underlined several important areas which it is going to devote special attention. These focused areas will include ‘Top End Readers’, events and ‘Lounge’ its Saturday supplement.

The decision is taken in perspective of receiving more revenues for the Group. Another reason of putting readers on top of the priority list is the marginal decline in their number shown in the IRS 2009 Round 2 results. Also, the weekly lifestyle and business magazine, ‘Lounge’ will also be on the peak of priority mount for the group.

In a statement given to Exchange4media, Mint COO Sandeep Bhushan said, “We have built an event business under the ‘Clarity through Debate’ umbrella and we believe that it has strong revenue potential. The events further add to Mint’s delivery of the top-end audience since all our events are editorially driven and have the credibility to attract the best panels and audience. That is what advertisers are seeking as they push for greater accountability in their BTL spends.” Further adding to his words, he said, “We will continue to grow both in terms of volume and to start charging a premium for the reader profile that we have.”

Innovative approach and adoption of new methods in working style along with format and designing of the newspaper are some of the major points which can be given credit for publication’s success. As Bhushan said, “At the core of our growth is our delivery of ‘clarity’ in business news. Our no jargon, no nonsense editorial style and our pathbreaking format and design have appealed to the top-end business readers in the country and include business and policy leaders.”

According to Bhushan, “The clean design, credible editorial and multimedia interactive content make these sticky sites for our readers. We will continue to activate all our editorial programmes on these digital platforms. The forthcoming Budget will see strong play of these vehicles.” He added, “We are the No. 1 media brand in the country as per the Pitch Brand-O-Meter Survey. We want to continuously build the value that we deliver to our advertisers. And we have made progress in that direction.”�