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OYE! 104.8 FM, India's 'Sabse Filmi' radio station, part of the TV Today Network has unveiled a differentiated listener experience on World Music Day. Oye! 104.8 FM, the brand known for its unique programming and differentiated features will have the day dedicated to special music and programming.

Listeners in Mumbai and Delhi would get to enjoy live music across various shows that will be totally acoustic and real. The best music talent from Bollywood would be jamming live with RJ's of Oye. Stars like, Tochi Raina, Kavita Seth, Hard Kaur, Babul Supriyo and many more stalwarts of the Bollywood Music Scene will perform unplugged versions of everlasting songs.

While, on World Music Day, Oye will go unplugged in the cities of Delhi and Mumbai, the flavour will be different in the other stations with Kolkata looking at programming around the "Re-emergence of Bengali Music" as a strong contender in the global music scene. In Kolkata, the Oye FM Bangali Kaan, Bangali Gaan is the umbrella thought that the listeners will be taken through the day with special programming on World Music Day. Since 2006, Bengali Film Music has delivered hits after hits and has grown from strength to strength in building a strong repertoire, something that will add music to the day.

June 21st is World Music Day, though originally a French concept, it has found enough fan fare in India too. Across all the seven stations of Delhi, Mumbai, Kolkata, Jodhpur, Amritsar, Patiala and Shimla, World Music Day will be one more day when Oye 104.8 FM Sabse Filmi, will drive the connect with our listeners and showcase the music quotient to weave 'filmi' music naturally.