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A study by Internet research firm ComScore has revealed that marketing on Facebook can help in adding revenue to a business.

According to the report which was released on Tuesday, fans of Starbucks and Target, or friends of those fans, were more likely to buy something than those who were not fans. Users become fans of a brand by hitting the "like" button for a brand's Facebook page and receiving updates about the brand mixed in with content shared by their friends.

In Starbucks Corp's case, those exposed to the company's message on Facebook were 38 percent more likely than the typical Facebook user to purchase some Starbucks product in the next four weeks. Target Corp. witnessed an increase of 21 percent during the same time.

The report stated that the learning provides quantifiable evidence that earned media exposure can be valuable in influencing consumer behavior - and specifically the sort of behaviors that brands most want to induce, such as purchase. It further added that they demonstrate that there is a latent branding effect that continues to drive increasing lift in purchase behavior weeks following exposure and thus proves that Facebook can be very valuable as a branding medium.

The ComScore report follows the research firm's earlier study that said that the number of unique visitors to Facebook’s website is growing at a slower pace.