 <!-- /* Font Definitions */ @font-face {font-family:Verdana; panose-1:2 11 6 4 3 5 4 4 2 4; mso-font-charset:0; mso-generic-font-family:swiss; mso-font-pitch:variable; mso-font-signature:536871559 0 0 0 415 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman";} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> In order to grab the regular and huge inflow of advertising dollars come through the popular online games on social networking websites, search engine giant Google is eyeing the same to incorporate them in its up coming venture (social networking portal).
Considering the media reports, Google has been indulged in discussions with generators of different online games. This act of Google raises assumptions about its preparation of bringing a versatile social network venture that could give a tough fight to Facebook.
Speculations are that prominent game creators such as Playdom, Electronics Arts, Zynga Game Network, Playfish have been approached by Google for the actualization of its plan. However, no clear news has emerged regarding the launch of Google's possible social networking arm other than Orkut. Assumptions indicate that Mountain View a California based firm is developing the same for Google.
Google has made an attempt to enter into the domain social online gaming seeing the huge inflow of cash that is generated by the social networking giants Facebook and Twitter. Google in February made a foray into social networking with its Buzz product, which brings social updates such as photos and Web links into Gmail, though the launch was marred by privacy concerns.
Game developers pay Facebook 30% of the earnings from virtual-good purchases in their games. Google already has an online payment mechanism called Checkout that, in theory, it could use to collect payments for social games on its platform. |