Sify Technologies Limited (NASDAQ Global Markets: SIFY), leading company in Enterprise and Consumer Internet Services in India with global delivery capabilities, has recently announced its partnership with the country's leading FM radio brand, Radio City 91.1 FM, by incorporating Planet Radiocity's Web Radio to launch Radio on Sify .
This tie-up will enable visitors to enjoy Bollywood, Indi-Pop and other genres of music 24x7. The content broadcast on Radio on Sify will be different from the terrestrial programming of Radio City 91.1 FM. The radio on Sify can be heard at an internet speed as low as even 128 Kbps without any buffering. Listeners can dedicate songs from a given list to their friends and they can post their comments/dedications via any mail id or their Facebook account.
Speaking on the launch through a release, Mr. Natesh Mani, President, Consumer Infrastructure Services, Sify Technologies, said, "We believe, Radio on Sify is a complete 'fun and masti' offering for young professionals and next generation listeners. We are delighted to partner Radio City and integrate an Indian Internet Radio channel with Sify.com. After the successful launch of Silverlight cricket scorecard, and HTML image gallery for movie fans, the launch of radio will help us offer uninterrupted music to music lovers. India being a country of cricket, movies and music, Sify.com now covers the entire essential entertainment spectrum for internet audiences making it an exciting place for brands to engage with their consumers."
Commenting on this partnership, Ms. Rachna Kanwar, Head of Digital Media & New Business, Radio City 91.1 FM, said, "This is a strategic move for Radio City. With over 17 million unique visitors per month, Sify.com is one of the leading horizontal portals for Information, Communication and Entertainment among Indians worldwide. Radio City was the first Indian radio station to launch a multi-genre Indian web radio, and now through this partnership, we hope to monumentally increase our listener base among Indian netizens globally. The premise of cross-channel navigation among the visitors of Sify.com is very promising."
To stream into to Radio on Sify users can visit: www.sify.com/radio