Discovery Networks Asia-Pacific (DNAP), a division of leading global real-world media company Discovery Communications, has announced that it will be launching Discovery Kids in the region with India, Indonesia and the Philippines as the first markets to roll-out.
This announcement was made by Mark Hollinger, President and Chief Executive Officer, Discovery Networks International, at the FICCI Frames industry event in Mumbai where he was a keynote speaker.
Sharing details on the launch, Hollinger said, "Discovery Kids will offer children the ideal combination of learning and entertainment. A unique network in the kids' genre, Discovery Kids will offer children a fun and entertaining way to satisfy their natural curiosity and explore their world with stimulating and imaginative programming. The network will ignite viewers' imagination through its compelling and differentiated content."
"With the entry of Discovery Kids in the region, we've added a new channel to our portfolio dedicated exclusively to children that reflects the content on Discovery. Parents know what to expect from Discovery - a trusted and safe environment for their children. Discovery Kids delivers on our brand promise to provide quality programming, now to a younger audience, which we hope will grow with us," said Tom Keaveny, President and Managing Director, Discovery Networks Asia-Pacific.
Discovery Kids will cater to 4-12 years old kids along with their parents and the core focus will be on kids between seven to 10 years old. The channel aims to educate and entertain kids by airing content that sparks their curiosity and helps to develop their cognitive, social, emotional and personal skills.
Interestingly, the channel will also air its content in English, Hindi and Tamil languages in order to enhance its footprint.